Category Archives: Distil

How We Lost Control of Our Company

Entrepreneurs are very concerned with retaining control of their company. And right they should. Being your own boss — being in charge — is one of the few perks of starting something yourself. No one starts a company so that … Continue reading

Posted in Distil | Leave a comment

Meetings Kill Startups

The first day on my first job at Nortel, a senior designer told me “the hardest part of the job is avoiding meetings.” I didn’t understand what he meant. Meetings are where important decisions are made. The important people go … Continue reading

Posted in Distil | Leave a comment

We Raised Too Much Money

A couple of years after closing Distil, I was having coffee with Maxx. Maxx had made the first investment in Distil. Much of our conversation was rehashing old war stories. Then he said “the problem was we gave you too … Continue reading

Posted in Distil | 1 Comment

A Bridge to Nowhere

This is the story of how we came to realize it was time to throw in the towel sell our startup, Distil. When the financial markets collapsed Fall of 2008, it hit Distil pretty hard. As management we had known … Continue reading

Posted in Distil | Leave a comment

Vitamins or Antibiotics

Vitamins and antibiotics both cost roughly the same to manufacture, but you will pay more then 10X for an antibiotic than a vitamin. Why? Because when you are sick and need antibiotics, you will pay almost any cost to be … Continue reading

Posted in Distil | Leave a comment

What’s in a Name?

What’s in a name? If you’re not careful, your company name can end up costing you big. When we took out first tranche of VC money, one of the conditions was that we change our name. Prior to that we … Continue reading

Posted in Distil | Leave a comment

My Scariest Sale

Steve and I had been working on our serious games company, Distil, for quite a few months. We had narrowed the product and market down to a single focus — providing games for business certification. Our pitch was to save … Continue reading

Posted in Distil | 2 Comments